The Digital Marketplace Ecosystem
Over the last ten years there has been a growth in popularity of the digital marketplace. Multiple online platforms exist where one can buy, sell and rent. From the tech stormers, such as eBay and Amazon starting with the buying and selling of products, all the way to Airbnb offering property rentals and Airtasker for the advertising of services.
Marketplaces are clever and provide us with a sustainable way to trade and advertise. There are platforms suitable for both individuals as well as companies, and therefore a wide range of customers at both ends of the deal; as the lister or consumer. Eventually, anything you want to do, or buy, or sell – will be possible through one marketplace.
There are many benefits of using digital marketplaces compared to traditional retail. Often you’ll be finding the best price for your item or service, with the opportunity to negotiate further.
Marketplaces are made for convenience. It’s a one stop shop for buying, selling, or even renting. Instead of driving around from one place to another, all your needs can be met on your phone, while you’re on the go. Listings can be filtered by location, so you can weed out everything on the other side of the city, and that’s if you choose to pick up rather than get it delivered. Lastly, there is the ability to feel like you are a part of a community, where friends and neighbours can trade or just lend a hand. It’s a perfect place to meet like minded individuals and allows for the potential to have repeat deals.